At Ela Swimwear, we are deeply committed to supporting the families, communities, and individuals affected by the devastating California wildfires. These fires have impacted countless lives, leaving behind homes lost, businesses destroyed, and families displaced. As a brand born from the beauty and spirit of California’s coastline, we feel a profound responsibility to give back during this critical time.

In our efforts to contribute to wildfire relief, we are pledging to donate 25% of all proceeds from our online store to trusted organizations that are providing vital emergency assistance, shelter, medical aid, and resources to those impacted. These organizations are on the frontlines, working tirelessly to help individuals and communities begin to rebuild their lives.

Additionally, we are using our platform to raise awareness of this crisis and encourage others to join us in making a meaningful difference. We believe that collective action can drive change, and we invite our customers and followers to come together and contribute to this important cause.

The wildfires have affected a region that has inspired so much of Ela Swimwear’s journey particularly Malibu, where the ocean’s beauty meets the iconic coastal landscapes. This community has been a constant source of inspiration, and it is in times like these that we feel a strong calling to give back. Our hope is that, through our efforts, we can help restore not only the physical landscapes but also the sense of hope and resilience that defines California.

Together, we can make a tangible difference and help bring hope, recovery, and restoration to this beautiful region.